Peter Kafka

Recent Posts by Peter Kafka

Google Bumps Up Size, Cost of Motorola Cuts

Google says that cuts at its newly acquired Motorola Mobility unit will be broader than it first thought, and it will now spend $300 million on severance charges. In August, the company told investors that those charges would cost $275 million. Google says it will also spend another $90 million on “other charges related to facility and market exits,” and says more cuts and charges may come, “some of which may be significant.”


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web