Peter Kafka

Recent Posts by Peter Kafka

Big Bird Lands on “Saturday Night Live”

By late Wednesday night, there was pretty much zero chance this wouldn’t happen: The SNL crew knows their memes.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web