The Advertorial’s Best Friend
Last April, the BuzzFeed website posted “11 Things No One Wants To See You Instagram,” a snarky reminder to resist the temptation to share online photos of your lunch or toes.
Over the next few weeks, the post drew 2,000 Facebook “likes” and about 330,000 views. But most of those views weren’t on BuzzFeed’s home page. Instead, they were from people sharing the post on social-media sites like Facebook and Twitter.
Stories go viral every day. But what made the post unusual is that it was an ad for Virgin Mobile, which was promoting more entertainment for sharing on the Virgin Mobile Live website.