Travora Launches “The CNET of Travel”
Why did ad network Travora buy travel planning site Nile Guide earlier this year? Because it wants to be a travel content company. And that’s what Travora is launching now, a new site that CEO Nan-Kirsten Forte calls “the CNET of travel.”
Why CNET? Because in addition to original articles written by staff journalists, Travora wants to offer a sort of buyer’s guide to travel, with various widgets and doodads built into its site that help people look up local weather, get lists of apps relevant to a destination and convert currency and timezones without leaving the page.
Like many travel sites, Travora’s content is centered on major cities, so don’t go looking for the long tail. There are also limited social features besides sharing out to existing networks, and no mobile app version just yet.
Forte, a former WebMD exec, said her goal is to provide “snackable” and accessible media about destinations and travel in general. And Travora Media, which is backed by investors including Rho Capital Ventures and Village Ventures, will continue to run as a travel ad network separate from Travora.com.