Kara Swisher

Recent Posts by Kara Swisher

Viral Video: World Music Experiment (Or, This Is Why I Love the Web)

This is just cool — an ad for Russia’s Beeline mobile service.

Watch:


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web