iPhone 5 Buyers, iOS 6 Users Don’t Care About Maps Fiasco
For all the hue and cry they inspired, the shortcomings of Apple’s new Maps app don’t appear to have undercut interest in the iPhone 5. As we’ve noted here before, demand for the device continues to be high. Now comes word that issues with Maps aren’t much of a factor for likely iPhone 5 buyers, or for those who already own the new phone, for that matter.
According to a September survey of 4,270 consumers conducted by market researcher ChangeWave, concerns about Apple’s flawed mapping app haven’t slowed demand for the iPhone 5 — at all, really. Some 19 percent of respondents said they were “very likely” to buy an iPhone 5, while 13 percent said they were “somewhat likely.” And the percentage of those who said they were “very likely” was nearly double what it was for the iPhone 4S, which until the debut of the iPhone 5 was considered by ChangeWave to be the most successful smartphone release ever.
More importantly, survey respondents with devices running iOS 6 say that, for the most part, Maps hasn’t been a major issue for them. Among those polled, just 3 percent said iOS 6 Maps are a “very big problem”; 6 percent said the issue is “somewhat of a problem”; and 90 percent reported “no problem at all.”
Which is not to say that Apple’s new Maps app wasn’t an embarrassing misstep for the company — clearly, it was. It’s just that it doesn’t seem to matter much to consumers.
As ChangeWave’s Paul Carton observed in his report on the firm’s findings: “Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5. Rather, the survey results show both issues hardly rank as bumps in the road.”
(Image courtesy of Someecards)