Peter Kafka

Recent Posts by Peter Kafka

Providence Equity Sells Hulu Stake

Providence Equity Partners has closed a deal to sell its stake in Hulu, according to a source familiar with the transaction. The sale, first reported by TechCrunch, has been in the works since April, and also triggers a “liquidity event” for the Web video site’s employee shareholders, including CEO Jason Kilar. Hulu’s others owners are Comcast, Disney, and News Corp., which also owns this Web site.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web