Mike Isaac

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BuzzMob Banks $2 Million for Its Social Events App

Los Angeles-based BuzzMob announced on Tuesday a new round of funds, securing $2 million in a funding round lead by Craig Cogut of Pegasus Capital Advisors.

Originally launched on iOS last year, BuzzMob is a location-based social app centered specifically around events. After a user joins a GPS-defined “ring,” they’ll receive a streaming feed of things like pictures, status updates and tips focused on the event they’re at. So if you use the app at a Giants game, for instance, you’ll get the whole play by play from everyone around you.

This particular app space is obviously crowded; Banjo and other proximity-based apps are in no short supply. And Twitter of course has its hashtags, essentially a language that lets anyone anywhere follow and interact with a running dialogue rather than just tweets tied to a given area.

But BuzzMob’s strength is that it filters out the excess noise on a case by case basis, so users can tune in to what they care about in a given moment.

And it’s apparent that BuzzMob will have to take that granular, event-focused approach to even think about taking on giants like Twitter. As CEO Jeff Jackel told me, the company continues to keep the aim at sporting matches and concerts, targeting partners who would want to integrate the app into their in-event advertising strategy.

The app was first backed by about $600,000 in angel funds, and in the past year has introduced an Android app. With the new funds, Jackel and his handful of engineers plan to invest in infrastructure and back-end tech to scale up, as well as continue to recruit new engineering talent.

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald