John Paczkowski

Recent Posts by John Paczkowski

Apple Inhales Most of Particle

Apple has indeed “acqhired” HTML5 Web app consultancy Particle, AllThingsD has confirmed.

Though not a flat-out acquisition, many of Particle’s employees joined Apple last month, presumably to work on HTML5-based apps and services, iAds and the like. Particle was backed by performer Justin Timberlake among others, and its client list includes Apple, Google, Disney, Motorola, Amazon, Yahoo and Sony.

Terms of the deal, which was first reported by News.com, are unknown at this point. But Particle’s days as a stand-alone entity are likely numbered. Apple declined comment.


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web