Mike Isaac

Recent Posts by Mike Isaac

Facebook’s Mobile App Advertising Program Rolls Out Wide

Facebook announced Wednesday that it is rolling out its mobile app installation ads program to all developers. The advertisements, which are paid, allow partners to show ads for their connected Facebook apps in the streams. Users are then directed out to the App Store, where they can install the application. Developers can monitor the progress of the new program, which was announced in beta in August, using Facebook’s analytics dashboard.

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”