Mike Isaac

Recent Posts by Mike Isaac

Facebook’s Mobile App Advertising Program Rolls Out Wide

Facebook announced Wednesday that it is rolling out its mobile app installation ads program to all developers. The advertisements, which are paid, allow partners to show ads for their connected Facebook apps in the streams. Users are then directed out to the App Store, where they can install the application. Developers can monitor the progress of the new program, which was announced in beta in August, using Facebook’s analytics dashboard.

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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle