Ancestry.com Sets $1.6 Billion Deal

Genealogy website Ancestry.com Inc. has agreed to be acquired by an investor group led by European private-equity firm Permira for about $1.6 billion, or $32 a share, according to people familiar with the deal.

The buyout is a bet that family-history research is more than a niche market and that the subscriber base can swell with technological innovations, deeper archives and a wider international audience. People familiar with the buyers’ plans said that expansion in western Europe is a goal.

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