Kara Swisher

Recent Posts by Kara Swisher

AOL’s Patch Adds Two Execs in Strategy and Sales

AOL’s local Patch unit has added two new execs to its roster: Leigh Zarelli Lewis, who will join head of strategy and business development; and Jim Lipuma, who will run U.S. sales. Lewis was most recently VP of emerging businesses at Disney, and had also worked at IAC. Lipuma was most recently head of sales at Restaurant.com, and has also worked at Monster.com and R.H. Donnelley.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web