Tweets Spawn Ad Campaigns

The newest member of Samsung Mobile’s Mad Men team: Twitter.

Samsung’s latest television ad, which mocks Apple Inc.’s new iPhone, is striking a chord with consumers, at least judging by its popularity on YouTube. The South Korean electronics maker credits part of its success to the fact that its ad was partly crafted by mining consumer comments on Twitter and incorporating them into its pitch.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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