Mike Isaac

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Facebook Delivers in Q3 — But Will It Be Enough for Investors to “Like” It Again?

First quick look at Facebook’s Q3 earnings: Profit of 12 cents per share on revenue of $1.262 billion. The consensus was 11 cents and $1.229 billion.

“People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform,” CEO Mark Zuckerberg said in a statement. “At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”

In that vein, it’s worth noting that 14 percent of Facebook’s advertising revenue now comes from mobile devices.

What’s more, ad revenue growth accelerated to 36 percent, up from last quarter’s 28 percent. This is Facebook’s core business, and it’s important.

Here’s the lowdown on user numbers:

As we already knew, the company’s monthly active users (MAUs) were 1.01 billion as of September 30, a 26 percent increase year on year. DAUs came in at 584 million on average in September, an increase of 28 percent year over year.

Only a slight bump in mobile MAUs from the last reported number: 604 million as of September 30, 2012, a year-over-year increase of 61 percent.

Investors seemed to take the news happily. Facebook shares were trading up after hours, at $21.38 per share, an increase of 9.64 percent.

We’ll be live on the earnings call at 2 pm PT with any further news.

Until then, here’s Facebook’s investor deck on the third quarter, as well as the press release on results:

FB_Q3_Investor_Deck

FacebookReportsThirdQuarter2012Results


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus