Social Commerce Start-Up Chirpify Extends Payments Platform to Instagram

Social Web commerce platform Chirpify now supports in-stream payments on Instagram, the company announced on Tuesday. The company first began as a way for merchants to sell items to followers on Twitter from within the stream, only requiring buyers to “@reply” to sellers with simple commands like “Buy” or “Donate.” The launch on the new Instagram platform comes complete with a number of celebrity merchants touting their wares.