Lauren Goode

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Gadget-Case Maker Targus Acquires Sena Cases

Laptop-case maker Targus just got a bit fancier.

Targus, the Anaheim, Calif.-based company known for its laptop and tablet cases, has acquired Sena Cases, another Southern California company that makes premium phone cases.

One of Sena’s leather iPhone 4/4S cases.

The 30-year-old company announced today that it had bought Sena for an undisclosed amount.

A spokesman for Targus said that Sena would continue to operate under its own brand name, and that Sena’s co-CEOs, brothers Ramsey and Fevzi Oten, will continue to lead the company.

For Targus, buying Sena (pronounced “Senna”) helps the company expand into the the phone accessory market, specifically high-quality cases. Until now, Targus has mainly focused on laptop and, more recently, tablet bags. Thirteen-year-old Sena Cases, on the other hand, makes fine leather and luxury smartphone cases (like the one I mention in this wallet-case roundup).

Last month, Targus made its own foray into phone accessories, with three different styles of cases for iPhone 5.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik