Lauren Goode

Recent Posts by Lauren Goode

Gadget-Case Maker Targus Acquires Sena Cases

Laptop-case maker Targus just got a bit fancier.

Targus, the Anaheim, Calif.-based company known for its laptop and tablet cases, has acquired Sena Cases, another Southern California company that makes premium phone cases.

One of Sena’s leather iPhone 4/4S cases.

The 30-year-old company announced today that it had bought Sena for an undisclosed amount.

A spokesman for Targus said that Sena would continue to operate under its own brand name, and that Sena’s co-CEOs, brothers Ramsey and Fevzi Oten, will continue to lead the company.

For Targus, buying Sena (pronounced “Senna”) helps the company expand into the the phone accessory market, specifically high-quality cases. Until now, Targus has mainly focused on laptop and, more recently, tablet bags. Thirteen-year-old Sena Cases, on the other hand, makes fine leather and luxury smartphone cases (like the one I mention in this wallet-case roundup).

Last month, Targus made its own foray into phone accessories, with three different styles of cases for iPhone 5.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus