HP’s New Printers: A Big Launch for the Battered Company
Hewlett-Packard Co. plans to unveil a new line of printers for businesses Tuesday, one of the first fruits of Chief Executive Meg Whitman’s efforts to invest more in research and development as she tries to turn around the struggling technology company.
The printers, so-called multifunction machines that combine standard printers with scanners and software to manage electronic documents, are among the fastest-growing segment in the printing industry. But H-P, the world’s largest printer maker by units, has just a middling share of the multifunction printer market — less than 12 percent of such laser color printers by its own estimate.
