Daily Deals Alternative LocBox Raises $5.1 Million in First Round

San Francisco-based LocBox, which is developing a way to help local businesses retain and attract new customers, has raised $5.1 million in a first round of funding. Investors in the round include InterWest Partners, Google Ventures and 500Startups, with additional investments from several angels. LocBox’s platform helps businesses run marketing campaigns across email, Facebook, Twitter, SMS and Yelp from one dashboard.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web