Mike Isaac

Recent Posts by Mike Isaac

Freshplum Launches Helium, a Small-Biz Online Shopping Cart

Sales analytics company Freshplum launched Helium on Thursday morning — it’s an online integrated shopping cart that helps small businesses collect customer payments from their Web stores. Freshplum is the start-up brainchild of Sam Odio, a former Facebook employee who left the company in 2011 to join Y Combinator and cultivate his idea for an e-commerce company. The new product is backed by payments platform Stripe, and is rolling out to limited partners now.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle