Kara Swisher

Recent Posts by Kara Swisher

True&Co Co-Founder Ramamurthy Joins Battery as EIR

Aarthi Ramamurthy, who co-founded personalized intimate apparel online retailer True&Co, has joined Battery Ventures as an entrepreneur in residence to “pursue disruptive e-commerce initiatives.” Ramamurthy was most recently head of product of True&Co, which launched at the D: All Things Digital conference earlier this year. She has also worked at both Netflix and Microsoft, and was the co-creator of Bubblegum, a photo-sharing application.


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Entrepreneurs need to be reminded that it’s not the job of their customers to know what they don’t. In other words, your customers have a tough enough time doing their jobs.

— Mark Cuban’s 2011 book “How to Win at the Sport of Business: If I Can Do It, You Can Do It”