Kara Swisher

Recent Posts by Kara Swisher

True&Co Co-Founder Ramamurthy Joins Battery as EIR

Aarthi Ramamurthy, who co-founded personalized intimate apparel online retailer True&Co, has joined Battery Ventures as an entrepreneur in residence to “pursue disruptive e-commerce initiatives.” Ramamurthy was most recently head of product of True&Co, which launched at the D: All Things Digital conference earlier this year. She has also worked at both Netflix and Microsoft, and was the co-creator of Bubblegum, a photo-sharing application.


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One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.

— Gabe Newell, co-founder of videogame company Valve, which publishes Portal and Half-Life