Kara Swisher

Recent Posts by Kara Swisher

True&Co Co-Founder Ramamurthy Joins Battery as EIR

Aarthi Ramamurthy, who co-founded personalized intimate apparel online retailer True&Co, has joined Battery Ventures as an entrepreneur in residence to “pursue disruptive e-commerce initiatives.” Ramamurthy was most recently head of product of True&Co, which launched at the D: All Things Digital conference earlier this year. She has also worked at both Netflix and Microsoft, and was the co-creator of Bubblegum, a photo-sharing application.


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We believe that America is at a major digital turning point. Simply, we find tremendous benefits in online technology, but we also pay a personal price for those benefits. The question is: how high a price are we willing to pay?

— Jeffrey I. Cole, director of the Center for the Digital Future, after a 10-year study by the Center incorporating more than 100 major issues involved in the impact of online technology in the United States