Kara Swisher

Recent Posts by Kara Swisher

True&Co Co-Founder Ramamurthy Joins Battery as EIR

Aarthi Ramamurthy, who co-founded personalized intimate apparel online retailer True&Co, has joined Battery Ventures as an entrepreneur in residence to “pursue disruptive e-commerce initiatives.” Ramamurthy was most recently head of product of True&Co, which launched at the D: All Things Digital conference earlier this year. She has also worked at both Netflix and Microsoft, and was the co-creator of Bubblegum, a photo-sharing application.


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Correction: October 22, 2011
An earlier version of this article incorrectly stated the premise of ‘Angry Birds,’ a popular iPhone game. In the game, slingshots are used to launch birds to destroy pigs and their fortresses, not to shoot down the birds.

— The New York Times sets the record straight