Kara Swisher

Recent Posts by Kara Swisher

True&Co Co-Founder Ramamurthy Joins Battery as EIR

Aarthi Ramamurthy, who co-founded personalized intimate apparel online retailer True&Co, has joined Battery Ventures as an entrepreneur in residence to “pursue disruptive e-commerce initiatives.” Ramamurthy was most recently head of product of True&Co, which launched at the D: All Things Digital conference earlier this year. She has also worked at both Netflix and Microsoft, and was the co-creator of Bubblegum, a photo-sharing application.


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We cannot draw up a business model that accounts for the wholesale theft of our product. It’s true for pharmacies. It’s true for the automobile industry. It’s true for software developers. And it’s true for us.

— MPAA chair Chris Dodd, speaking at the Atlanta Press Club