Kara Swisher

Recent Posts by Kara Swisher

True&Co Co-Founder Ramamurthy Joins Battery as EIR

Aarthi Ramamurthy, who co-founded personalized intimate apparel online retailer True&Co, has joined Battery Ventures as an entrepreneur in residence to “pursue disruptive e-commerce initiatives.” Ramamurthy was most recently head of product of True&Co, which launched at the D: All Things Digital conference earlier this year. She has also worked at both Netflix and Microsoft, and was the co-creator of Bubblegum, a photo-sharing application.


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People have become accustomed to this idea of instant gratification, where you just type something on your phone and the next thing you know, you have what you need.

— TaskRabbit spokesperson Johnny Brackett, talking to the New York Times about retailers’ attempts to offer same-day shipping.