Kara Swisher

Recent Posts by Kara Swisher

Social Media Marketing Firm HubSpot Adds $35 Million in Funding

HubSpot, which helps users with marketing via social media, has completed a new funding round of $35 million. The Cambridge, Mass., software company had previously raised about $65 million. The latest investment included previous investors Altimeter Capital and Cross Creek Capital, as well as, reportedly, Fidelity Investments. Earlier fundings have included General Catalyst Partners, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures, Salesforce.com and Charles River Ventures. The new money will be used for international growth and acquisitions.


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web