Mike Isaac

Recent Posts by Mike Isaac

Foursquare Launches Numbered Ratings System

Foursquare on Monday unveiled a new numbers-based ratings system for locations within the mobile app. When users look for locations to visit using the “Explore” feature, places are ranked on a 10-point scale, taking into account signals like tips, loyalty and popularity. In a jab to competitor Yelp, Foursquare claims it’s more informative than a one- to five-star ratings system, which relies on users and ultimately averages out to give little information.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web