Kara Swisher

Recent Posts by Kara Swisher

Marissa Mayer Will “Talk About Where She Is Taking Yahoo” in First Media Interview Since Becoming CEO

Marissa Mayer — the typically press-loving Silicon Valley exec who has avoided much media interaction since she took over as CEO of Yahoo — will be doing her first sit-down interview at the end of the month at a Fortune magazine event.

In the chat, according to an invite for a November 27 Silicon Valley dinner for its Most Powerful Women franchise, “she plans to talk about where she is taking Yahoo and what excites her about the future of technology.”

Pull up your chairs, people!

Actually, Mayer has recently spoken most specifically about her plans for the long-troubled company, but it was more formally during Yahoo’s third-quarter earnings call, in which she outlined a mobile-heavy strategy and also a plan to make smaller acquisitions.

“Yahoo will have to be a predominantly mobile company,” she said then to Wall Street analysts, soon after which she bought a tiny mobile start-up called Stamped.

But Mayer has yet to sit down live with a journalist — she had agreed to appear for a sit-down stage interview at a recent TechCrunch Disrupt event, but she opted instead to be a demo judge, where the former Google exec said nothing about her new job at Yahoo.

Mayer will presumably be doing just that with Fortune editor-at-large Pattie Sellers, who helms the high-profile annual Most Powerful Women conference and also the magazine’s list that featured Mayer on the cover this year (see above). Sellers has also just written a profile of Mayer titled “Ready to Rumble at Yahoo,” which did not include her participation but did have quotes from one of her recent hires — Patricia Moll Kriese — at Yahoo.

But Sellers appears to be the only reporter that Mayer has spoken to on the record since she got the job, although her comments in one piece just after she got the job were mostly limited to the topic to her pregnancy. Sellers also announced the name of Mayer’s baby — Macallister — in another recent post.

Presumably, Mayer will talk about her new son with Sellers, but it will be interesting to see what she says about Yahoo, as well as on the future of technology. At an annual Churchill Club gadget event the techie did with Walt Mossberg and me in 2007, Mayer showed off a keyboard whose keys had embedded LCD screens, a wireless rabbit, an alarm clock that can jump off your nightstand and a T-shirt with a wireless signal locator in it.

Here is a video of her in full geek mode talking about that way back when:


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”