Ina Fried

Recent Posts by Ina Fried

So, Mitt Romney Doesn’t Think the iPad Is Just a Consumption Device, Either

Critics of the iPad have long tried to position the popular Apple tablet as just a toy, something for watching a movie, but not serious work.

Apple has been working hard to counter that notion, but the most powerful refutation comes from seeing the devices pop up in places that used to be dominated by laptops.

The latest rebuttal comes from presidential candidate Mitt Romney, who various media outlets say has been typing a 1,100-word speech on his iPad.

Indeed, Romney’s tablet has been getting quite the workout during the long days of the campaign. Accessory maker Zagg even has a blog post noting that Romney has been using its keyboard.

We’ll know in a few hours just how powerful an endorsement that is. I mean, let’s be honest. It’s a lot more interesting which tablet former presidents George Bush and Bill Clinton use than what gadget is being used by runners-up John Kerry and John McCain.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web