Fab Acquires Longtime Tech Partner True Sparrow of India

Fab.com has acquired Pune, India-based True Sparrow, which had been working exclusively with the fast-growing e-commerce site since the company’s start. Terms of the deal weren’t disclosed, but Fab said it paid a mix of cash and stock to bring the two companies together. The Economic Times of India is reporting that the deal marks the first time a U.S.-based e-commerce company has bought an Indian technology start-up, although it also said Groupon acquired a start-up there in 2011.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus