Zynga Names Rival Game Maker in Trade Secrets Case

Zynga is now also naming Kixeye, a rival game maker, in a lawsuit filed against its former employee Alan Patmore, according to documents filed in court today. The lawsuit accuses Patmore of copying Zynga’s “most sensitive and commercially valuable data” and then sharing it with his employer, Kixeye. Zynga further alleges that Kixeye was aware that Patmore was in possession of this data, and on more than one occasion requested that he provide it to Kixeye. Zynga is seeking a restraining order, damages and attorney’s fees.


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— Felix Salmon, writing about the potential of native advertising on the Web