Peter Kafka

Recent Posts by Peter Kafka

Nielsen Buys Social TV Tracker SocialGuide

Nielsen has acquired SocialGuide, a New York-based start-up that tracked Twitter and Facebook conversations about TV; terms haven’t been disclosed. Competitors in the “social TV” monitoring market include Bluefin Labs and Trendrr.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus