Peter Kafka

Recent Posts by Peter Kafka

Nielsen Buys Social TV Tracker SocialGuide

Nielsen has acquired SocialGuide, a New York-based start-up that tracked Twitter and Facebook conversations about TV; terms haven’t been disclosed. Competitors in the “social TV” monitoring market include Bluefin Labs and Trendrr.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”