Behind Mark Pincus’s Bid to Save Zynga
Tears nearly welled up in Zynga Inc. chief executive Mark Pincus’s eyes at a meeting in September with Apple Inc. director Bill Campbell.
Mr. Campbell, a technology veteran who has coached Silicon Valley CEOs such as Steve Jobs and Eric Schmidt, had been called in by Zynga investor and venture-capital firm Kleiner Perkins Caufield & Byers to advise Mr. Pincus as the social games company’s stock plunged and some of its online games lost traction. Some Kleiner Perkins partners warned Mr. Campbell that he might not make much progress.
