Election Night Was a Second Screen Extravaganza
Still, here’s some data that shows how commonplace that behavior was, beyond your personal filter bubble: A third of the country followed the returns last week online.
And most of them were “second screeners,” who used both the TV and the Internet to keep up.
That’s via new research from the folks at Pew, who have other stats that make intuitive sense.
For instance: The younger you are, the more likely you were to be online, and/or to use the Web as your only source of news.
Bear in mind that while lots of folks will assume that “online” equals “Facebook and Twitter,” it really just means “online” — ask Nate Silver and the New York Times. Only 8 percent of voters said they followed the returns on social networks. But Obama voters (11 percent) were much more likely to do so than Romney voters (4 percent).