Ann Zimmerman, Shelly Banjo and Dana Mattioli, Reporters, The Wall Street Journal

Stores Bring Black Friday to the Web

November 15, 2012 at 8:30 am PT

As retailers gear up for the traditional shop-fest known as Black Friday, they are focusing on the mobs that line up outside stores and — increasingly — on the masses that shop online from home.

Chain stores prefer impulse-purchase-prone store shoppers. Yet sales growth during the busy Thanksgiving weekend more often is coming from Internet shoppers like Melanie Cortese.

Going to Woodbridge Center Mall with her mom on Black Friday was a family tradition for Ms. Cortese, a 37-year-old New Jersey mother of two. But no longer: she plans to go to bed on Thanksgiving night with a laptop nearby and wake up on Back Friday to shop online instead.

Read the rest of this post on the original site »

Tagged with: Ann Zimmerman, Black Friday, Dana Mattioli, retailers, Shelly Banjo, shopping, Thanksgiving, The Wall Street Journal

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Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

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