Sorry, Netflix Subscribers, Amazon’s No Longer Testing Prime for $7.99 a Month

Amazon is no longer giving consumers the option of paying $7.99 a month for Amazon Prime, the loyalty program that includes free two-day shipping and video streaming. An Amazon spokesperson confirmed: “We regularly test new options for our customers. At this time, we’ve completed our test and are no longer signing up new customers for Amazon Prime monthly memberships.” The regular cost is $79 a year, so the annual subscription was cheaper anyway, but many suspected the monthly was aimed at Netflix and Hulu consumers, who were paying $7.99 a month for video only.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google