Ina Fried

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T-Mobile Names Former Microsoft Executive Mike Sievert as Marketing Chief

T-Mobile said on Friday that it has hired former Microsoft, AT&T and Clearwire executive Mike Sievert to run its marketing operations.

“Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” newly hired T-Mobile CEO John Legere said in a statement. “This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.”

The move also comes as T-Mobile works to complete its merger with prepaid carrier MetroPCS.

With Sievert’s hiring, T-Mobile said, acting Chief Marketing Officer Andrew Sherrard will return to his post as senior vice president of marketing for T-Mobile’s contract business.

Most recently, Sievert served as CEO of Discovery Bay Games, a Seattle-based mobile gaming company.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik