You can’t check a box in social media and be done. It’s a 24/7 job and it’s really hard. It’s alchemy of science, technology and creativity and a degree of magic. If you don’t have them all you will fail.
– Ross Martin, executive vice-president of Viacom creative company Scratch
Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.
We also solicit original full-length posts and accept some unsolicited submissions.
Voices is edited by Beth Callaghan.
