Mike Isaac

Recent Posts by Mike Isaac

Cap That Raises $2.3 Million to Skin Your Next iPhone

Custom merch creation company Cap That announced Tuesday that it raised $2.3 million in series B funding, backed by Canadian start-up incubator Intertainment Media. Much akin to companies like Cafe Press and Zazzle, Cap That allows users to upload video or Instagram photos they’ve taken, and imprint a captured still image on merchandise like smartphone covers, T-shirts, coffee mugs and wall art.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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