LittleBits Wants to Babysit Your Tech-Savvy Kids This Holiday Season
Many have joked about iPad-as-baby-sitter (because it’s true). Who would actually plop an iDevice in their kid’s hands just to keep him or her busy for a few minutes? (A lot of people.)
Now LittleBits, the New York start-up that sells small, magnetized parts akin to electrically-charged Legos, wants to help keep your kids occupied this holiday season.
The company is introducing its newest LittleBits kit, a holiday-themed set that includes three new “bits” geared toward making things like light-up ornaments, electric candles and a tree-topping star. The new kit includes live wire, a flexible neon-like component, an LED light and a DC (direct current) motor.
The holiday kit, which the company will sell through the end of the year, costs $49. LittleBits is launching this alongside a contest in which kids — and adults — can submit their best holiday creations and win more bits.
LittleBits launched in September 2011, and now sells four kits, ranging in price from $29 to $89. This past summer, the company raised more than $3 million to fund expansion. Creator Ayah Bdeir, an MIT Media Lab alumna, said LittleBits has sold 10,000 kits to date.