Loyalty Start-Up Hires Chris Luo of Facebook for Marketing Role

FiveStars, a loyalty program that is trying to eliminate the need for punch cards at local merchants, has named Chris Luo as VP of marketing. Luo was formerly Facebook’s global head of small and medium business marketing. Before joining Facebook, Luo led acquisition marketing at Google for their AdWords product across all of Asia-Pacific. In August, FiveStars raised $14 million in capital to continue expanding into new markets.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald