John Paczkowski

Recent Posts by John Paczkowski

Apple Rolls Out “Turkey” iPhone Ad (And No, It’s Not for Apple Maps)

With iPhone 5 supplies increasing and the winter holidays fast approaching, Apple on Wednesday rolled out a pair of new television advertisements promoting the device. Pretty standard fare. The first, “Turkey,” focuses on software — photo-sharing in iOS 6 — while the second, “Orchestra,” touches on hardware — the iPhone 5’s noise canceling capabilities.


Latest Video

View all videos »

Search »

The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web