John Paczkowski

Recent Posts by John Paczkowski

Apple: We’re Designing Campus 2 The Same Way We’d Design an iPhone

Apple will have to wait a bit longer before it can break ground on its future — and futuristic — headquarters. A revised timetable included in Apple’s latest proposal to the city of Cupertino, Calif., indicates that the company won’t be able begin work on the massive circular structure and its 176-acre campus until 2014, which would push the completion date for the project to 2016 — a year beyond its original target completion date.

“They could conceivably break ground in 2013, but only if everything goes smoothly,” Cupertino city manager David Brandt told Bloomberg. “The project is running a little bit slow.”

Reached for comment, Apple suggested the delay is the result of the company bringing its product design ethos to bear on the project.

“Apple Campus 2 will be a new home for our company and an important part of the lives of more than 12,000 Apple employees,” Apple spokeswoman Amy Bessette told AllThingsD. “With that in mind, we have approached this project with the same care and attention to detail we pay when designing any Apple product. We look forward to moving the project forward with the city and beginning construction.”


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Moore’s Law means that more and more things can be done practically for free, if only it weren’t for those people who want to be paid. People are the flies in Moore’s Law’s ointment. When machines get incredibly cheap to run, people seem correspondingly expensive.

— From Jaron Lanier’s new book, “Who Owns the Future?” excerpted on Wired.com