Holiday Price War Rages in Real Time
While shoppers jostled and shoved their way through the usual long lines for Black Friday retail deals, a new and more pitched battle was being fought online that promises to redraw how stores plan for their big door-buster specials.
The historical race between e-commerce retailers and their physical-store rivals continues. But in a new development, bricks-and-mortar retailers are turning the tables, using their websites to match rivals’ marquee discounts more aggressively than ever.
