Home-Furnishing Retailers’ Web Aspirations Struggle

Home-furnishing retailers are entering the holiday season on track for their strongest sales year since 2008, but they face new challenges as they try to lure shoppers online with wreathes, ornaments and gift ideas.

A $40.8 billion industry in the U.S., home furnishings long enjoyed barriers against online competition. Furniture isn’t fungible, making online price comparisons tough, and consumers often want to see and touch household goods before buying them.

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