Zillow Moves Further Into Rentals With the Acquisition of HotPads

Zillow has agreed to acquire HotPads, a rental listings site, for $16 million in cash. The acquisition marks the Seattle company’s sixth in less than two years. Zillow said the seven-year-old company will help grow the audience for its rental marketplace, which it launched last month. HotPads has 19 employees, who will continue to work from the company’s San Francisco office.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer