Motivational App Lift Closes $2.5 Million Round

Lift, the personal motivational mobile app that helps users set and achieve goals for themselves, closed a $2.5 million Series A investment round, the company announced Tuesday. The round was led by Bijan Sabet of Spark Capital, who will join the board of the six-person start-up, reuniting with former Twitter board member and co-founder Evan Williams, whose Obvious Corp. has also invested in the company. Also involved in the round are SV Angel, Adam Ludwin from New York VC firm RRE and, appropriately enough, motivational speakers Tony Robbins, Tim Ferriss and David Allen.