Mike Isaac

Recent Posts by Mike Isaac

Another Enterprise Company Gets Social as Workshare Acquires IdeaPlane

Cloud-based work collaboration company Workshare announced Wednesday that it had acquired IdeaPlane, an enterprise social networking company. The plan is to integrate IdeaPlane’s social products into the Workshare platform. It’s in line with a string of recent enterprise-level social acquisitions over the past year, including Salesforce’s purchase of Buddy Media and Microsoft’s acquisition of Yammer. Terms of the deal were not disclosed.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web