Liz Gannes

Recent Posts by Liz Gannes

Google Acquires a Coupon-Targeting Company, Ferrealz

Google has acquired Incentive Targeting, a five-year-old grocery promo-offer company. And yes, this one’s been confirmed. Said a Google spokeswoman, “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers to deliver relevant discounts to the right customers.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web