Mike Isaac

Recent Posts by Mike Isaac

Discovery App Spindle Comes to the Big Apple

Spindle, the mobile discovery app that straddles the line between search and social, launched in New York City on Thursday morning, expanding from its strictly San Francisco- and Boston-based coverage. The app pulls in data from your disparate social networks — namely Facebook and Twitter — and surfaces relevant status updates from local businesses to suggest points of interest. The company was formed by a handful of ex-Microsoft engineers, and is based in Massachusetts.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web